Interesting Stuff About Blogging
Here's a summary of some of the best blog posts and web articles about blogging that we've come across. If you find this resource useful - great!
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- Write Epic Shit
- 5 Easy Tricks to Help You Write Catchy Headlines
- On Dying, Mothers, and Fighting for Your Ideas
Write Epic Shit
This blog post by the irrepressible Corbett Barr (more from him later) is not about learning promotional tactics to build a bigger audience.
Building a popular site is, in the words of Corbett, about...
WRITING EPIC SHIT !
To make people think, inspire them and change their lives is all about being epic. Whatever you do, do it on a grand scale and do it amazingly.
There's no point in writing crap and then promoting it to the high heavens - it won't get you anywhere.
Ask yourself a question. How long did it take you to write your last blog post? An hour? Two?
The bloggers that write epic shit often take 12-18 hours writing a single blog post. That's how long epic takes.
Epic doesn't mean that the blog has to be long. Size isn't important - isn't that right girls?
It's about writing content that matters and can change lives.
And where does the inspiration to write epic shit come from? Experience.
Not experience of writing, but experience of LIVING, DOING, TRYING, FAILING and SUCCEEDING.
So if you want to write epic shit, then start by doing epic shit.
And when you write your next blog post ask yourself one simple question:
Is This Epic Shit?
5 Easy Tricks to Help You Write Catchy Headlines
This article by Jeff Goins is about finding a way to make article headlines catchy and make the reader want to dive right into the body copy.
To write a great headline, according to Goins, you should begin and end every article with the question:
'Would this make me want to read on?'
Since on average 5 times as many people read the headline as read the body copy, should you spend 80% of your time on the headline?
Many professional copywriters do, and it certainly makes sense to give it serious consideration.
Jeff gives some great tips about how to construct catchy headlines:
Although people only tend to remember 3-5 points about an article, using really obscure numbers in a headline can catch people's attention.
2. Interesting Adjectives
3. Keywords - Use Unique Rationale
4. Trigger Words
These are trigger words that are used to persuade or enable someone.
5. Make An Audacious Promise
Promise the reader something valuable, like a new skill. Dare your reader to read the article. Be bold, seductive and dangerous - and ALWAYS deliver what you promised.
Here's The Formula:
Headline = Number or Trigger + Adjective + Keyword + Promise
- Pre-Formula: How to Bath an Elephant
- Post-Formula: 18 Unbelievable Ways You Can Bathe an Elephant Indoors
- Pre-Formula: Sell Your House in a Day
- Post-Formula: How You Can Effortlessly Sell Your Home in Less than 24 Hours
Make sure your copy is great. In the words of Corbett Barr - Write Epic Shit - and then write a killer headline.
For every sentence you write ask yourself if this sentence entices the reader to read the next.
Only in this way can you write great stuff that will make people want to come back for more.
On Dying, Mothers, and Fighting for Your Ideas
Jon Morrow certainly knows how to blog. He's one of the best around and in this article manages to wring all sorts of emotion out of you.
At first glance it appears to be a story about disability, bad luck, heart-ache and heart-break. Nothing could be further from the truth.
This is an inspirational story of the first order - and it's all about blogging...
You see, Jon was diagnosed with Spinal Muscular Atrophy (a form of Muscular Dystrophy) when he was one year old. The prognosis was that he wouldn't reach his third birthday.
Over My Dead Body!
His mother refused to accept the prognosis and, doing what all good mothers do, she fought with every fibre of her being to not just keep him alive, but to give him a life worth living.
She slept in a chair beside him in the hospital and percussed his back and chest every 2 hours to loosen the mucus.
She fought tooth and nail to make sure that Jon had a place in school (remember that back in the 80s disability was a bit of a taboo subject and discriminated against far more than it is today).
She arranged for local college students to help with Jon's homework when he could no longer pick up a pencil.
For Mrs Morrow, barriers were meant to be demolished...
Mrs Morrow is an amazing woman. Some would say she's a hero.
She would say that she was just doing her job - fighting for her child. Every minute of every day.
I empathise with this part of the story because there's an amazing woman in my life too. My Auntie. She was - and still is - a very formidable lady.
Her son (my cousin) Andrew was also born with a form of Muscular Dystrophy.
Andrew was diagnosed at an early age and became permanently confined to a wheelchair by the time he was 6 years old. From diagnosis his mother fought with every ounce for his rights to a fulfilling life.
His passion was football, but in those days wheelchairs weren't allowed in football stadia.
Well, that would just have to change wouldn't it...
She wrote to the late, great Don Revie - manager of (arguably) the best club side in the world at the time, Leeds United - and told him to
Change The Rules!
Not only did he do so, but he invited many other wheelchair users to Leeds United matches, and before home games all the wheelchairs were lined up at the exit of the players' tunnel. On running out for the match each of the home players - legendary footballers including Billy Bremner, Jack Charlton, Norman Hunter, Peter Lorimer, Johnny Giles, Eddie Gray - would touch each of the wheelchairs for luck on their way out of the tunnel.
And there was no more queuing for tickets. For years Leeds United managers personally mailed Andrew his tickets before each home game, and he was treated like a VIP at every match.
On 6th May 1972, Leeds United ran out to play the FA Cup Final at Wembley Stadium, a stadium which had previously had no wheelchair access... until 6th May 1972. When they had reached the final, my Auntie went to buy tickets and was told that wheelchair access to the stadium wasn't possible.
Excuse me? Not possible? I don't think so!
She kicked up such a fuss that although there wasn't time to install ramps, lifts and the like, they figured out that there was a way that he could go and watch the match. Just one.
Wheelchairs could reach the Royal Box without needing special arrangements.
My cousin - Andrew James Hirst - watched the 1972 FA Cup Final from the Royal Box with the Royals. He was the first wheelchair user to watch a match at Wembley Stadium, and still the only wheelchair user to watch from the Royal Box.
These are the things that you can achieve when you fight!
My Auntie was (is) a fighter and got rules and laws changed. Mrs Morrow likewise.
Although Andrew died shortly before reaching his 18th birthday, Jon is now into his 30s and is an inspiration to countless people across the globe - me included.
The inner strength found by Mrs Morrow through all of those years of sacrifice has left Jon with an inability to say 'I can't'.
So he fights. Every minute of every day. Just like his mother has taught him.
The story of his blog post is about fighting and finding the inner strength to achieve. Achieve whatever you set your sights on. In this context he demands greatness from every blog post that he publishes.
Is your blog post not getting the attention that it deserves? Then how about lobbying other bloggers and social media power users?
If you want to succeed, you can't wait for the world to give you attention. You have breathed life into your blog, just like a protective mother, and you now have to fight with everything you have to make sure that that life becomes something beautiful.
So the next time you write a blog post and hit 'publish', ask yourself:
How hard am I prepared to fight for its right to live, breathe and flourish?
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